Autism awareness shouldn’t be one morning a month! Weds 29th May 2013

By | May 29, 2013

Yesterday I was really impressed with a certain cinema chain, today I’m not so.

Yesterday I’d clicked their site to check ticket times for a film showing today and noticed that they advertise “autism-friendly” screenings. “Fantastic” I thought and spread the word. It may only be one morning a month, but it’s a start, a nationwide chain recognising the need for a showing where the children/adults can dance and clap along if they want; an environment where the music is softer; the lights are slightly up and an environment where the parents won’t feel judged for their child enjoying the film.

It’s a great advancement for autism awareness and I support it. Who wouldn’t?

What I am questioning though is how much their staff have been trained in advance of these sessions.

Today my two were excited about going to see Epic, I choose today because it was “Orange Wednesday” where you can get a cinema ticket at a reduced price, it was however still over £20 for the three of us.

I choose the earliest showing possible, with seats away from everyone else (not really an issue at a 10am showing tbh, very few tickets sold), knowing that later showings would be busier.

We all arrived and I’d known in advance the lift was out of order but that was ok, D was excited and the stairs weren’t busy, it took a while but she made it.

She was so excited that she was flapping whilst she was walking alongside the buggy when we went to hand our tickets in, only to be told that we wouldn’t be allowed to take the buggy in.

I explained she has autism and the buggy is her sanctuary for when she gets anxious ….no. I explained that there may be instances when other people walking past to the screen might scare her, due to her stranger anxiety…no. How the film might – but shouldn’t – scare her and if she did she’ll need her buggy…no. Lastly I said that if she bolted due to anything I’d mentioned they’d be responsible…finally, we got an agreement to take the buggy in. The screening room wasn’t even a quarter full, there was plenty of room.

For a company advertising “autism-friendly” screenings, it shouldn’t be like that. Autism awareness should not be restricted to one morning a month, if you’re going to advertise an autism-friendly initiative, then make sure your staff are trained to listen to what parents of autistic children say outside that once-a-month screening. Just because a child looks “fine”, doesn’t mean they will remain “fine”.

As far as the film went, it was as EPIC as its name suggested. The imagery was amazing and D, being a lover of all things plant and flower related, loved the gentle bits. She wasn’t so keen on the chasing scenes, the more menacing bits and this is where the buggy – her “safe place” – came into use. If it hadn’t been in there, she would have bolted out into the corridor and probably kept on running.

Aforementioned incidents aside, it was a good trip. The children – on the whole – enjoyed the film, we stuck to our timetable afterwards (definitely no Phase Eight for me) and, yes, we achieved what we set out to do. Without a “safe place” (buggy) it would have been very different.


Thanks for reading, hope everyone’s had a good day, comments/RTs/shares welcomed Jx 😘

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ouremuk66 on 29th May 2013 at 9:30 pm.

I’ve seen a similar example recently. A mum took her boy to a local attraction and was offered a discounted pass for him due to him receiving DLA, and a free admission for her as she had “Plus One” card which allows a carer in free. She was delighted.

Two days later (!!) another mum was refused discounted passes (even after showing proof of DLA) and not allowed to use the Plus One card as she “couldn’t prove who she was” which is crazy as the whole point of the card is to allow a carer (not a named person) in with the child.

Funnily enough she wasn’t delighted! Luckily a local charity is attempting to rectify matters in her favour, but how ridiculous that one member of staff directly contradicts another.

Really well done for insisting on the buggy. Autism parents rock!


Jane on 29th May 2013 at 10:00 pm.

I get emails about these screening and we nearly went to see the croods but it would have been ethans first cinema trip and for newly £30 i couldn’t justify the cost. Perhaps when he is older. Glad you all enjoyed it


AutismMumma on 31st May 2013 at 8:42 am.

Thanks K, there should be a uniform approach shouldn’t there.
I’ve probably got a rep there now but we have to do what’s best for our children and she DID get scared and needed it. Especially at the end when everyone rushed to the exit.


AutismMumma on 31st May 2013 at 8:43 am.

Thanks Jane, that’s exactly why we don’t go at the weekend. £20+ was more than enough for an hour and a half.
It was very good though 🙂


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